BRAND DEVELOPMENT - COPYWRITING - WEBSITE WIREFRAME - CURRICULUM DEVELOPMENT
BRAND AUDITWhen Vanja came to Alina, she did not have any client bookings, was not able to take action consistently in her business, and was experiencing overwhelm and self-doubt.
Vanja knew she wanted to make a difference and change people's lives, but did not know how to communicate her passion for her work and position her services in order to attract ideal clients.
Vanja wanted to uncover her personal voice, clarify her offers and captivate her audience, so that she could increase her credibility and visibility online.
She wanted her brand to stand for: "Love, passion, joy, creativity, intuition, spirituality, authenticity, harmony, balance, care and aliveness".
OUR WORK TOGETHER
Vanja worked with Alina 1:1 for 3 months, and discovered:
- Her unique and authentic brand voice.
- Her core message and brand story.
- Her zone of genius.
- Her top brand archetypes: Magician, Lover and Creator
- Her most aligned, dream client.
- Brand Photography as a new - and very aligned - niche
- A new workflow for onboarding and working with clients.
- A new vision for her business.
As a result, Vanja felt more clear, confident and empowered to create content and start attracting ideal clients.
Alina helped Vanja write new website copy, strategize and redesign her site, and revamp her services.
The team helped Vanja create a group program for entrepreneurs who want to step into more confidence, creativity and courage.
After her rebrand, Vanja became Alina's brand photographer and joined the "Transformation through Branding" team. She is now our go-to Brand Photographer in the San Francisco Bay Area!
Before working with Alina, I had a business without a clear voice or brand identity. I wanted to take it to the next level and decided to invest in a branding program. When I met Alina I knew she was the right person for me, because she was "out of the box". By working with Alina, I was able to uncover parts of me that became essential to my business. I discovered my brand voice and clarified my message. As a result, I feel more empowered, communication with clients has improved, I’ve expanded my services and I am working on my first course. I am an entrepreneur with a completely different mindset, and it feels AMAZING!
New Website Strategy & Copy
BY ALINA & VANJA